Back in the day, we used to get our pen and papers to help plot a plan for an upcoming event. That was quite troublesome because those papers can get lost or get wet and you have to go back to the drawing board again to rewrite it all.

But, thanks to modern technology, there are now event management programs that can really ease the planning and execution process.

If you’re someone who offers event planning services and are looking to buy an event management program, then you’ve come to the right article. I am going to tell you some questions that you need to ask yourself before getting one.

Before I get started, though, I want to preface this by saying that there is no perfect event management software out there that can do all of the things that we want. There are some things that are present in this software while there are some features that are available in other programs and not others. However, it really depends on your use-case scenario. With that being said, let’s get started with…

1. Goals?

Yes, that’s right. The first thing that you need to ask yourself is what are your goals? Is it to come up with an event that will give an amazing experience? Do you want to make it attractive enough so that you will enjoy some good ticket sales? Or perhaps, the event is solely to promote a brand or service?

There are certainly some apps out there that can help you with these, but again, not all of them can be found in one software. So you’ve got to choose one that suits your main goal.

2. Feedback?

To help you make an informed decision when it comes to buying an event management software, you have to ask for feedback- either from the people that you know that have used such or from the internet.

The good thing is that there are a ton of user reviews and feedback that you can find online on a specific event management platform. And, there are even some who are ready to talk about how a program can succeed or fail when it comes to the features.

3. Trial?

Some amazing programs out there offer a free trial to give you some first-hand experience of the product without having to spend your money just yet.

Of course, not every one of them out there offers this, so it is best that you find one that offers a free trial service.

4. How Well Does It Work with Others?

One of the strengths of an event management platform is how well it performs with others. For example, how well does it integrate its features in a CRM software? How well does it integrate with the different social media sites? Asking these questions will help you find a suitable program for you and your business.

5. Does It Come with the Right Features?

At the end of the day, it all boils down to the feature set. Some of the most important features that event management software should have are event analytics such as total registration, gross event revenue, just to name a few.

It also should have a reminder option that will give you notifications as to what part of the event you should be working on at this time, and so on. Again, the features that you want should satisfy your goal.


The truth is, there is no perfect event management software out there. However, you could find one that satisfies all your goals and will make your life easier as an event planner and coordinator.